Sunshine Apples

QUESTION No. 1 Discuss the macro surroundal influences on blitheness Apples. The organisations macro-environment consists of half dozen major forces that act upon opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social heathenish (Kotler et al., 2001). These factors are less controllable by an organisation however affect the consumers expects as wellspring as the marketing managers decisions everywhere the marketing mix variables. Therefore, cheerfulness Apples must monitor the macro-environment. In the monitoring of the environment, the company exit find fads, trends or mega trends. These fads, trends and mega trends make up ones mind opportunities and pose threats, to which the firm must response. 1.1.         Demographic The demographic environment is of major interest to marketers because it involves people, and people recognise up market. By looking the demographic environment, Sunshine Ap ples notify see the trends of the Australian cosmos growth, Australian aged creation structure, Australian geographic shifts in community, ethnic diversity, educational groups and business firm pattern. The tribe growth Australian population has kept growing during 1998-2003. The increase population is mainly contributed toward net overseas migration. According to Australia office of Statistic, Australian population will still have momentous build up in next decade. The increasing population will farm/bring the increasing demand of food.

Therefore, in that location will be some opportunity, especially for the food producers. Sunshine Apples will ne! ed to raise the quantity of output apples to be able to bring home the bacon the increasing demand (see appendix 1-5). The aged population structure According to Australian breast Statistic, between 1901 and 2001 Australias population aged 65 eld and over has notable increase from 4 percent to 12.7 percent. On the some other hand, the proportion of aged less than 15 historic detail population fall from 35.1 percent in 1901 to 20.3 percent in 2001. This reflects Australias population structure is throwting aged (ABS, 2004). Kotler (2001)... If you want to get a full essay, order it on our website: BestEssayCheap.com

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