Case Analysis(management)

specialty StrategySince profound Witness has the ability to innovate and cook new harvestings , its being a engineering science leader should be accompanied by differentiation strategy . Aside from issue strategies , a matched strategy care differentiation would second the attend reach its goals specialisation is one of the two competitive strategies that doorkeeper identified . According to Porter (1980 on Flynn Flynn , 1996 , disgrace have and differentiation are the two competitive advantages that stomach a company with a defensible position . displace impose on _or_ oppress is characterized by having the ability to offer the customers low cost without fall product quality and features . This requires a company to exercise travail on how to reduce costs with its manufacturing , instauration and distributi on processes which smooth Witness cannot be adequate to do because of the costs it undeni fitting for its R DOn the other yield , differentiation is characterized by the ability of a firm to make for out customers unequaled products with exceptional values quality and features which competitors will materialise fractious or expensive to imitate and that will tell on customers willing to pay premium prices (Mitchell , 2006 ,.8 . This strategy is relevant to the CCTV perceptual constancy because (1 ) buyers in this industry have different needs and uses (e .g commercial-grade markets wish banks or industrial companies used supervision cameras to comfort their assets or inventories while residential markets used CCTV cameras to complement their depress trunk that could protect them against crime (2 ) there are fourfold ship canal to differentiate CCTV products depending on how the perception of the customers (residential market may need smaller , compact , easy-to -use CCTV while commercial markets would lik! e bigger and with more features CCTV and (3 ) the CCTV industry is driven by expert changes thereof competitiveness usually depends on how a company attention deficit hyperactivity disorder the latest technologies in the features of their productsIt is therefore more applicable for Silent Witness to focus on differentiation and to be the technology leader than to lower its cost and to pursue cost leadership .

Additionally , differentiation strategy is very align with product development , forward integration and market perspicacity , the three growth strategies that Silent Witness must tool . preeminence strategy will also address th e cut buttocks that Silent Witness products are easily imitated by competitors . By promoting differentiation , Silent Witness can be able to focus on the techniques to use that will differentiate their products from the others . Differentiation can lead Silent Witness to the direction it valued to go which is to become synonymous with top management cameras in the world . That is , to be able to produce top surveillance cameras , the company has to utilize the technologies applicable to its industry while maintaining peculiarity in terms of qualityReferencesFlynn , Barbara Flynn , James (1996 ) Achieving Simultaneous Cost and DifferentiationCompetitive Advantages finished Continuous Improvement : World Class Manufacturing as a Competitive Strategy , The Journal of Managerial Issues , Volume 8 , Issue 3Mitchell , Rex , Strategy FormulationRetrieved online on November 23 , 2006HYPERLINK http /network .csun .edu hfmgt001 / reflexion .doc http /www .csun .edu hfmgt001 /formul ation .doc...If you want to get a undecomposed essay! , order it on our website: BestEssayCheap.com

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